FRIDAY.LASSITUDE.XXII - Artist Collaboration (debut batch)
We first met SF local artist, Jon Gourley in the Spring of '14. It was back at his residency days w/ Root Division in Mission, SF. Stunned by the minimal and satirical approach of his prints, we knew certainly an Artist Collab. batch are meant to happen. 20 months later (yes, we are dumbfounded at our procrastination capacity, too), today we are finally ready to release this batch.
Attentively curated artworks on the denim and on the 10oz. canvas bag; the artworks intend to transcend a seemingly explicit w/ a subtle/sarcastic/wit undertone as its hidden layer.
Leftist/ rightist/ democrats blue (or butyl blue) & social norm are among the central concepts for our collab. The 13.75oz denim is constructed w/ left hand twill fabrics (which as one may guess, is also an implicit decision).
Adorned w/ gun metal rivets, this hand numbered petite batch (30 pairs made) is also our first men jeans to adopt the heritage continuous fly detail.
Swing by 440 Brannan Studio Showroom at 5-7pm today, 12/11. Grab a beer w/ us to chat more on denim, art & beyond.
Till next week. Cheers everyone.
